AirAsia ‘super app’ to aid struggling airline rebound from pandemic, suggests Fernandes

Tony Fernandes sitting in front of a sign

© Supplied by The Edge

KUALA LUMPUR (Feb 3): AirAsia Group Bhd main executive officer, Tan Sri Tony Fernandes, explained the world wide pandemic and state lockdowns that ensued past calendar year served as a excellent option for the corporation to do the job on developing its “super application”.

The group’s site has presently been supplying airline and travel-associated providers. Nonetheless, in October very last 12 months, it unveiled the rebranding of the “tremendous application”, combining 15 forms of goods and services beneath a few pillars — vacation, e-commerce and fintech.

According to Japan’s NHK World’s job interview with Fernandes a short while ago, the application now has 16 million users a thirty day period.

He explained the airline is in a fantastic placement to realize success presented its expanding know-your-purchaser (KYC) facts, and wants a non-airline company to rival his airline organization in a few years’ time.

“A single of the greatest assets of an airline is data. It truly is KYC. It is passport details. We have ID details. We have potent loyalty card information. Men and women who fly have a bit a lot more cash, so there is also credit card information and facts.

“If you consider a Get or a GoJet, they are typically transacting at a reduced benefit, they might not have as substantially facts as we do around the previous 19 years. So figuring out what you want, we can personalise a great deal of factors and I assume that is a person of our pros,” he explained in the movie interview dated Feb 1.

The airline field has been hit the toughest in the wake of the Covid-19 pandemic as quite a few flights are pressured to be halted and airplane fleet quickly grounded, plummeting enterprise overall performance and forcing a lot of to be out of occupation.

Fernandes stated his goal is for the airline to go on attracting customers at a very low rate though producing funds, and then choose the possibility to promote other things digitally to the buyers. He added that he hopes to hire again all the workers that experienced to be permit go throughout the pandemic.

The spending plan airline saw its worst quarter through the 2nd quarter of last yr at the peak of lockdown actions in Malaysia and all over the region, as revenue dipped 96% to RM118.96 million as of June 30, 2020 as opposed with RM2.92 billion in the preceding 12 months whilst it registered a web decline of RM992.8 million vs . a net earnings of RM17.3 million a 12 months previously.