Hotel Equities and Coakley & Williams Hotel Administration Variety Strategic Alliance

Alpharetta, Ga, Feb. 01, 2021 (World NEWSWIRE) — These days, Hotel Equities (“HE”) and Coakley & Williams Hotel Management  (“C&W”) introduced the development of a strategic alliance whereby Hotel Equities will give operational oversight and countrywide aid to all lodges in just the Coakley & Williams portfolio of attributes. The alliance delivers Coakley & Williams with added assets, which includes Resort Equities’ ideal-in-course operational platform, field foremost profits and income technology knowledge, an award-profitable hospitality schooling platform and proprietary enterprise intelligence tools. The blended sources will support to guarantee optimized general performance across all disciplines whilst fostering a in close proximity to 90-12 months legacy of field fairness concerning the two corporations.

Both equally HE and C&W are very well-recognised in the marketplace for prioritizing society as a essential functionality indicator for success, and both of those firms stage to that cultural alignment currently being the basis for the new alliance. Hotel Equities was launched by Fred Cerrone in 1989 and Cerrone now serves as Chairman of its Board of Directors. Brad Rahinsky serves as He’s President & CEO.

“This alliance was primarily pushed by a shared vision of values and lifestyle,” claimed Rahinsky. “Servant management to both equally our company and our associates is at the heart of every thing we do. Our market-major groups, applications and education systems will guide the Coakley Williams staff in elevating their performance across all KPI’s. The alliance will allow Coakley & Williams to remain intact and impartial but reward from Lodge Equities’ huge talent pool and sector-main performance.”

C&W is a 3rd era company established in 1961. Now, Gary Williams, 2nd generation, serves as C&W’s Senior Advisor. Williams assumed handle of the firm in 1996 and shared that his drive in the course of his profession has been a motivation to generate a better workplace for his staff- an perfect shared by He’s founder Cerrone. On several events Cerrone and Williams fought alongside 1 a further championing challenging concerns in the hotel market more than the yrs and it can be that shared passion that offers Williams self esteem in the new alliance.

His son, Mark Williams, serves as President of C&W and will proceed to have oversight of the C&W portfolio. He stays deeply engaged in consumer relations and centered on continued advancement via the alliance with HE.

“Our alliance with Lodge Equities permits us to preserve our title and legacy and that’s exceptionally important as we carry on to improve,” explained Mark Williams. “We are making a far more effective motor with each other and our shoppers and associates will instantly advantage from the added resources produced doable by the alliance.”

“We have constantly been and will go on to be concentrated on aligning with the right associates and we put a crucial emphasis on making sure we test all bins starting with tradition preservation,” mentioned He is Chief Growth Officer, Joe Reardon. “We could not be far more excited to aid and push C&W’s achievement and further help their fantastic status in the sector. C&W has a proven platform on the REO/Special Servicer facet of the organization with deep interactions. This design makes remarkable feeling as we combine the regional aid from C&W and plug in our procedures, interactions, teaching platform, procurement scale and proprietary systems.”

About Lodge Equities

Hotel Equities is an Atlanta-primarily based comprehensive-scale resort ownership, management and advancement agency with a portfolio of 190 accommodations and initiatives in the course of the United States and Canada. Fred W. Cerrone, CHA, serves as Founder and Chairman Brad Rahinsky serves as President and CEO. For more facts, check out www.hotelequities.com.

About Coakley & Williams Hotel Administration

Coakley & Williams is the preeminent provider of thorough resort administration products and services with a assets portfolio that signifies hotel manufacturers this sort of as Hilton, IHG, Alternative and Wyndham, as nicely as, impartial boutique resorts, in a lot of of the nation’s greatest-undertaking hotel markets. At the moment, Coakley & Williams manages in excess of 3,000 rooms with 31 inns in 10 states and the District of Columbia.  These locations involve but are not limited to resorts near the historic Nation’s Cash, the sunshine loaded coastal cities of Myrtle Seashore and Daytona Seaside, and the topic park filled cities in Central Florida.  Spanning virtually 5 a long time, our resort administration team has garnered a effectively-earned status for maximizing lodge assets through unmatched expertise with excellent assurance, focused marketing and progressive lodge administration methods. For far more details contact Mike Lebby, Director of Enhancement at [email protected].


Sommer Shiver
VP of Branding & Communications, Lodge Equities
[email protected]

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