Intuit QuickBooks Debuts New Campaign to Spotlight Small Businesses’ “Journey to Success”

MOUNTAIN See, Calif.–(Small business WIRE)–Today, Intuit (NASDAQ: INTU) QuickBooks announced the start of the future period of its worldwide “BACKING YOU” campaign, demonstrating once more how QuickBooks will help modest companies realize prosperity. Intuit to start with launched the “BACKING YOU” campaign in 2017 to celebrate and honor people who function for on their own. Today, QuickBooks is unveiling a U.S. and Canadian, multi-channel, built-in campaign termed “Journey to Accomplishment,” featuring baseball legend and trader Alex Rodriguez, exhibiting the ups and downs that small business homeowners knowledge on their route to accomplishment.

The marketing campaign provides to lifetime the steps modest corporations take to be prosperous, and the function QuickBooks and its linked suite of enterprise resources and answers can have in empowering their prosperity. The two places are titled “Burger” and “Gaming,” which dive into the various stories of two tiny enterprises and their journeys to achievements with the assistance of QuickBooks. From inspiration to good results, the movies showcase how the linked suite of QuickBooks small business applications — including QuickBooks Payments, Payroll, Stay Bookkeeping, banking and dollars circulation abilities — offer the organizations with unrivaled services and insights and enable them succeed. “Burger” debuts currently. “Gaming” debuts in January and also functions Alex Rodriguez, chairman and CEO of A-Rod Corporation, as a mentor along with QuickBooks to aid a business meet up with their plans.

Produced in partnership with Intuit QuickBooks’ resourceful agency of file TBWAChiatDay LA, the campaign goes past adverts to also incorporate built-in things, like an online video clip collection and social campaign that supports compact small business achievements and showcases how the QuickBooks suite of company equipment will help them prosper. The movies had been directed by award-successful director Tim Godsall.

The new marketing campaign is a continuation of the effective QuickBooks marketing campaign “BACKING YOU,” which debuted in 2017 and showcased a range of approaches QuickBooks has aided small companies take care of complexity and accomplish good results over its 20-year record. From highlighting organization house owners and celebrating how they’ve produced their aspiration a truth applying QuickBooks to Danny DeVito coaching real smaller enterprise homeowners on the smarter way to run their company to Martin Kove from “The Karate Kid” and Annie Potts from “Ghostbusters” showing how QuickBooks has manufactured their lives less difficult, the marketing campaign has centered on the QuickBooks brand name commitment to enable its tiny business and self-employed shoppers prosper. This year’s marketing campaign focuses on what defines results for a smaller small business proprietor.

“As a reliable husband or wife of little corporations, QuickBooks is committed to assisting little organizations accomplish accomplishment every day by supporting them navigate the complexity that occasionally faces them on their journeys,” reported Dan McCarthy, senior vice president, world wide marketing at Intuit QuickBooks. “BACKING YOU began as a way for us to exhibit our dedication to our clients and carries on these days with ‘Journey to Accomplishment,’ which spotlights the means QuickBooks’ connected business applications can enable organizations achieve accomplishment, simplify functions and travel money prosperity.”

“We know that there are as lots of definitions of accomplishment as there are small company owners,” stated Kirsten Rutherford, Group Innovative Director at TBWAChiatDay LA. “For this subsequent period of the BACKING YOU marketing campaign, we required to explore these definitions by means of the journeys of two quite unique smaller organization homeowners and how the QuickBooks suite of business equipment will help them navigate a path to results.”

Look at the journey of “Burger” here:

QuickBooks Backs Achievement: The Very best Burger At any time

QuickBooks Backs Achievement: Foods Truck Fleet | Payroll

QuickBooks Backs Results: New Consumers

QuickBooks Backs Success: Clear Desk | Dwell Bookkeeping

QuickBooks Backs Good results: Pop-in | Payroll

QuickBooks is the dependable spouse of smaller organizations, supporting shoppers take care of complexity and accomplish success for much more than 20 decades. QuickBooks began by assisting modest corporations control their books, and grew into a system that will help them get paid out quickly, manage capital, and pay employees with self confidence. When COVID-19 upended the small business enterprise group, QuickBooks applied its fintech working experience to assistance tiny enterprise and self-employed shoppers get entry to a lot more than $1 billion in SBA-approved Paycheck Safety Application loans and retain more than a single-hundred thousand personnel on payroll. QuickBooks gives on-need accounting specialists, democratizes device learning by incorporating it to its companies for the profit of tiny businesses and is helping modest organizations greater regulate hard cash stream. QuickBooks is in the company of building intelligent, indispensable financial instruments that assist modest businesses achieve solvency and reach prosperity.

For much more information and facts on the campaign and Intuit brands, visit

About Intuit

Intuit’s mission is to electricity prosperity all-around the entire world. We are a mission-driven, international money platform firm with goods which include TurboTax, QuickBooks, Mint and Turbo, made to empower buyers, self-utilized and smaller enterprises to enhance their money lives. Our platform and solutions assistance clients get additional money with the least amount of money of get the job done, while offering them finish assurance in their steps and conclusions. Our modern ecosystem of economic management methods serves much more than 50 million clients all over the world. You should check out us for the latest news and in-depth facts about Intuit and its brand names and discover us on social.