Intuit QuickBooks Debuts New Marketing campaign to Spotlight Modest Businesses’ “Journey to Success”

MOUNTAIN See, Calif.–(Enterprise WIRE)–Currently, Intuit (NASDAQ: INTU) QuickBooks announced the launch of the subsequent period of its global “BACKING YOU” marketing campaign, demonstrating again how QuickBooks can help smaller businesses achieve prosperity. Intuit initial launched the “BACKING YOU” marketing campaign in 2017 to rejoice and honor individuals who function for them selves. Today, QuickBooks is unveiling a U.S. and Canadian, multi-channel, built-in marketing campaign identified as “Journey to Good results,” that includes baseball legend and trader Alex Rodriguez, exhibiting the ups and downs that small business owners working experience on their path to good results.

The campaign brings to lifetime the measures small enterprises get to be productive, and the function QuickBooks and its linked suite of business enterprise equipment and answers can have in empowering their prosperity. The two places are titled “Burger” and “Gaming,” which dive into the diverse stories of two smaller companies and their journeys to achievement with the enable of QuickBooks. From inspiration to achievements, the films showcase how the related suite of QuickBooks small business equipment — such as QuickBooks Payments, Payroll, Reside Bookkeeping, banking and dollars circulation abilities — present the firms with unequalled company and insights and aid them realize success. “Burger” debuts now. “Gaming” debuts in January and also features Alex Rodriguez, chairman and CEO of A-Rod Corporation, as a mentor along with QuickBooks to assistance a company satisfy their ambitions.

Created in partnership with Intuit QuickBooks’ inventive company of file TBWAChiatDay LA, the marketing campaign goes outside of ads to also contain integrated features, together with an on line online video collection and social campaign that supports modest business achievements and showcases how the QuickBooks suite of company instruments allows them prosper. The movies have been directed by award-successful director Tim Godsall.

The new marketing campaign is a continuation of the productive QuickBooks campaign “BACKING YOU,” which debuted in 2017 and showcased a range of means QuickBooks has served little corporations manage complexity and accomplish achievement about its 20-year historical past. From highlighting enterprise owners and celebrating how they’ve manufactured their aspiration a fact applying QuickBooks to Danny DeVito coaching true modest small business owners on the smarter way to operate their small business to Martin Kove from “The Karate Kid” and Annie Potts from “Ghostbusters” demonstrating how QuickBooks has manufactured their lives less complicated, the marketing campaign has targeted on the QuickBooks brand name motivation to enable its modest enterprise and self-used consumers prosper. This year’s campaign focuses on what defines achievement for a small business enterprise owner.

“As a reliable lover of modest companies, QuickBooks is committed to helping smaller organizations achieve achievements each and every working day by encouraging them navigate the complexity that at times faces them on their journeys,” explained Dan McCarthy, senior vice president, worldwide marketing at Intuit QuickBooks. “BACKING YOU commenced as a way for us to reveal our motivation to our shoppers and carries on nowadays with ‘Journey to Achievements,’ which spotlights the approaches QuickBooks’ connected business equipment can help businesses reach achievements, simplify functions and travel money prosperity.”

“We know that there are as quite a few definitions of good results as there are smaller company entrepreneurs,” reported Kirsten Rutherford, Group Innovative Director at TBWAChiatDay LA. “For this up coming section of the BACKING YOU marketing campaign, we preferred to take a look at these definitions through the journeys of two very diverse smaller organization homeowners and how the QuickBooks suite of business enterprise applications can help them navigate a path to accomplishment.”

Watch the journey of “Burger” below:

QuickBooks Backs Accomplishment: The Finest Burger Ever

QuickBooks Backs Success: Food Truck Fleet | Payroll

QuickBooks Backs Results: New Customers

QuickBooks Backs Success: Cleanse Desk | Reside Bookkeeping

QuickBooks Backs Good results: Pop-in | Payroll

QuickBooks is the dependable partner of compact enterprises, serving to shoppers take care of complexity and attain success for additional than 20 decades. QuickBooks commenced by aiding small firms manage their books, and grew into a platform that aids them get paid out rapid, manage cash, and fork out personnel with self-confidence. When COVID-19 upended the smaller organization local community, QuickBooks made use of its fintech encounter to enable smaller business and self-used buyers get obtain to a lot more than $1 billion in SBA-authorised Paycheck Safety Method financial loans and continue to keep much more than a single-hundred thousand workers on payroll. QuickBooks offers on-demand from customers accounting specialists, democratizes equipment mastering by adding it to its products and services for the benefit of tiny corporations and is helping little companies greater deal with cash flow. QuickBooks is in the enterprise of producing good, indispensable monetary equipment that help smaller businesses attain solvency and realize prosperity.

For additional info on the marketing campaign and Intuit makes, check out

About Intuit

Intuit’s mission is to electricity prosperity around the planet. We are a mission-driven, international financial system firm with merchandise such as TurboTax, QuickBooks, Mint and Turbo, made to empower people, self-used and small enterprises to strengthen their money lives. Our system and merchandise assistance customers get more funds with the least total of function, though offering them finish confidence in their steps and selections. Our revolutionary ecosystem of fiscal administration remedies serves far more than 50 million clients around the globe. Remember to take a look at us for the latest information and in-depth details about Intuit and its manufacturers and uncover us on social.