Merrick has developed uniforms for the lodge, which is slated to open up April 2, like blazer jumpsuits for entrance desk associates and poet-sleeve attire for hostesses at Wolfgang Puck’s Merois cafe.
The daughter of renowned surfboard shaper Al Merrick has also made a customized “SRF Pendry” sweatshirt for the lodge inspired by her “SRF” assortment. All of the appears to be will be bought in her internet keep.
“The place is in West Hollywood exactly where Household of Blues applied to be, and when I was youthful and labored for MTV, I applied to go there all the time to see Ben Harper and other acts, so I was intrigued to see the area and get the vibe,” reported Merrick of her to start with hotel project, which brought back memories of the 1990s L.A. nightlife scene. “It is actually stylish as much as motels go, with a Hollywood Regency come to feel, but they also have the music venue where the Basis Home was.”
Merrick translated some of her runway silhouettes — which includes her signature poet blouse, sequined bikini bottoms and blazer jumpsuit — to the uniforms, which company can also acquire. “Our goal is to have everyone who stays at the lodge want to just take a piece of Pendry West Hollywood home with them to integrate into their have wardrobes,” she explained.
Situated at the intersection of Sunset Boulevard and Olive Travel, the West Hollywood property will be the 3rd in the Montage Hotels’ Pendry boutique hotel model portfolio, and will attribute 149 visitor rooms, 40 residences and a rooftop bar and cafe. Pendry West Hollywood will also have a non-public club, The Britely, created by Martin Brudnizki who did the acclaimed 2018 redesign of Annabel’s in London.
The hotel, owned by true estate firm Combined Attributes, joins quite a few other prepared L.A. openings for 2021, which include The Thompson in Hollywood, Fairmont Century Plaza in Century City and The Park Hyatt in downtown L.A. Meanwhile, Sunset Boulevard fixture The Regular, household of the trend crowd-loved Giorgio’s nightclub, lately declared its closure thanks to the pandemic downturn in travel and tourism. Giorgio’s, however, will relocate.
Heidi Merrick for Pendry West Hollywood