Resort Equities and Coakley & Williams Hotel Management Form Strategic Alliance

Alpharetta, Ga, Feb. 01, 2021 (World NEWSWIRE) — Right now, Lodge Equities (“HE”) and Coakley & Williams Hotel Administration  (“C&W”) announced the formation of a strategic alliance whereby Lodge Equities will offer operational oversight and nationwide guidance to all hotels inside the Coakley & Williams portfolio of houses. The alliance presents Coakley & Williams with further methods, together with Hotel Equities’ greatest-in-class operational platform, sector foremost sales and revenue technology know-how, an award-profitable hospitality education system and proprietary business enterprise intelligence applications. The blended assets will assistance to ensure optimized functionality throughout all disciplines although fostering a close to 90-year legacy of market fairness involving the two businesses.

Both of those HE and C&W are well-identified in the field for prioritizing lifestyle as a vital effectiveness indicator for good results, and equally corporations issue to that cultural alignment staying the foundation for the new alliance. Lodge Equities was launched by Fred Cerrone in 1989 and Cerrone now serves as Chairman of its Board of Administrators. Brad Rahinsky serves as HE’s President & CEO.

“This alliance was mainly pushed by a shared vision of values and society,” explained Rahinsky. “Servant leadership to both our company and our associates is at the heart of all the things we do. Our market-main teams, instruments and teaching systems will aid the Coakley Williams crew in elevating their general performance throughout all KPI’s. The alliance makes it possible for Coakley & Williams to remain intact and independent but advantage from Resort Equities’ remarkable talent pool and industry-major effectiveness.”

C&W is a 3rd era enterprise launched in 1961. Currently, Gary Williams, second era, serves as C&W’s Senior Advisor. Williams assumed regulate of the firm in 1996 and shared that his commitment all over his profession has been a desire to produce a greater office for his employees- an best shared by HE’s founder Cerrone. On a number of instances Cerrone and Williams fought along with one particular a further championing challenging difficulties in the lodge field around the decades and it’s that shared enthusiasm that presents Williams self confidence in the new alliance.

His son, Mark Williams, serves as President of C&W and will keep on to have oversight of the C&W portfolio. He stays deeply engaged in shopper relations and concentrated on continued expansion as a result of the alliance with HE.

“Our alliance with Lodge Equities lets us to maintain our identify and legacy and that is extremely important as we keep on to increase,” mentioned Mark Williams. “We are developing a extra strong motor alongside one another and our purchasers and associates will instantly benefit from the additional means manufactured doable by way of the alliance.”

“We have usually been and will go on to be concentrated on aligning with the proper companions and we location a important emphasis on making sure we test all containers commencing with society preservation,” explained HE’s Main Growth Officer, Joe Reardon. “We could not be much more psyched to guidance and generate C&W’s good results and even further assistance their good popularity in the business. C&W has a verified platform on the REO/Distinctive Servicer aspect of the enterprise with deep relationships. This model will make incredible sense as we combine the regional assist from C&W and plug in our processes, interactions, teaching system, procurement scale and proprietary units.”

About Resort Equities

Hotel Equities is an Atlanta-based full-scale lodge ownership, administration and growth company with a portfolio of 190 inns and initiatives in the course of the United States and Canada. Fred W. Cerrone, CHA, serves as Founder and Chairman Brad Rahinsky serves as President and CEO. For more info, pay a visit to

About Coakley & Williams Hotel Management

Coakley & Williams is the preeminent provider of complete resort management solutions with a property portfolio that signifies resort brands such as Hilton, IHG, Decision and Wyndham, as nicely as, impartial boutique accommodations, in lots of of the nation’s greatest-undertaking resort markets. At the moment, Coakley & Williams manages around 3,000 rooms with 31 accommodations in 10 states and the District of Columbia.  These locations involve but are not constrained to motels around the historic Nation’s Capital, the solar stuffed coastal towns of Myrtle Beach front and Daytona Seashore, and the theme park loaded towns in Central Florida.  Spanning nearly five a long time, our lodge management team has garnered a perfectly-acquired track record for maximizing hotel property by unmatched know-how with high quality assurance, targeted marketing and advertising and progressive resort administration techniques. For more info contact Mike Lebby, Director of Advancement at [email protected].

Sommer Shiver VP of Branding & Communications, Lodge Equities [email protected]